The Vogue Talents Corner.com evening is not just one of the many events of the Milan fashion week. It is a truly innovative experiment in which fashion is blended with creativity, engaging eleven young designers from all over the world to participate in a unique space where they are observed by the biggest personalities in the world of style and aesthetic taste.
Thanks to Vogue Italia and thecorner.com, Milan’s fashion soul is becoming richer and richer with new cultural awareness.New generations of designers are put in close contact with the genius of the most important fashion masters, enriching Italy’s artistic heritage and opening the country to a more international perspective. Vogue Talents Corner.com is definitely a groundbreaking event, and maybe society is not yet ready for such an innovative style globalization. The evening, however, is a powerful aggregator of creative experiences that transform stylistic form into substance, idea into passion and Vogue Italia and thecorner.com into pioneers of a real change in the international fashion system.
Just like in the real world, the evolution of bionics will give us the opportunity to implement robotic technology on humans, in the world of fashion we are experimenting a new process of evolution. In the near future, thecorner.com’s technology will allow young emerging designers to enter the real world even before they become known by the public. The world of fashion is undergoing a huge transformation. In the same way 3D printers will change the way humans will build and invent objects, the modern shopping experience will change through the exploration of brand new worlds. Like Google Street View allows us to travel and cross the streets of cities we have never visited, Vogue and thecorner.com allow fashion enthusiasts to observe, discover and fall in love with new emerging stylists. Moreover, everything can be bought directly con the website.
The evening represents another step towards a more ‘available’ fashion. Thanks to YOOX GROUP’s technology, everyone can access creations which otherwise would be very difficult to discover. In a world in which we are deafened by a surplus of information, Vogue and thecorner.com use their immense aesthetic expertise to select and synthesize the best there is in the world of fashion. Young designers are offered the opportunity to interact with influent people who work in their sector in an exclusive and innovative way. It probably should have been called ‘The Dream’ instead of ‘Talents,’ because the truth is participating in such an important event is a dream come true.
Being united all together in beautiful Palazzo Morando, that represents fashion and style in Milan, and having the opportunity of being observed by Vogue gurus Franca Sozzani and Anna Wintour, made the designers happy as young kids. As a simple guest, I was enthusiastic about this fleeting moment in which some beautiful creations serve as a starting point for an amazing future. Walking around their collections, chatting with the creators and observing them while they talk about their work is a great experience. It was exciting both for the event’s VIP guests (Renzo Rosso, Donatella Versace, Philipp Plein, Stefano Gabbana, Frida Giannini, Andrea Della Valle, Giambattista Valli, Dean and Dan Caten, Margherita Missoni, Peter Dundas, Elio Fiorucci) and for me, a simple blogger who is happy to have participated in such a passionate soirée.